Everybody has their own unique method for eating a burger. For National Burger Day, we decided Macca’s had to stand up and take ownership over the styles of holds its burgers had encouraged.

Photographer - Juli Balla
Creative Director - Noah Regan
Art Directors - Katyana O’Neill & myself
Copywriter - Emma Leamore

Ikea tasked us with communicating the link between a well-organised home and wellbeing. Our continuous, soothing loops mesmerised viewers in stressful locations, like in the Ikea trouble-shooting lounge, and for pre-roll on stressful Ikea building and tidying YouTube videos.

Animation - Mitchell Eaton at Jacky Winter
Creative Director - Jack Nunn
Art Director - Madeleine Purdy
Copywriter - Camille Bui Viet

Created for Google/YouTube ‘The Skippy’s’ competition.

Creative Directors - Tim Woolford, Tommy Cehak
Art Direction - Madeleine Purdy
Copywriter - Camille Bui Viet

Thanks to Brightworks & Will Campion :~)

… but for those that marched in the early years, pre-polychromatic film has meant their true colours are lost to time.

Famed for bringing colour to moments of celebration, Absolut champions the joy of self-expression and all the pigments that paint one’s palette.

So, in partnership with legendary Sydney photographer and original 78’er Geoff Friend, we used machine learning to bring the colour back to some of his favourite photographs from the early Mardi Gras marches.

Together, we set out to honour the legacy of the early LGBTQIA+ protestors who marched so we could dance.

And with our film, we launched the Absolut Colour Project: Absolut’s ongoing thank you to the LGBTQIA+ community who bring so much colour to the world.

Art Director/Director - Madeleine Purdy
Copywriter - Camille Bui Viet