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madeleine purdy
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#OddlySatisfying

Ikea tasked us with communicating the link between a well-organised home and wellbeing. Our continuous, soothing loops mesmerised viewers in stressful locations, like in the Ikea trouble-shooting lounge, and for pre-roll on stressful Ikea building and tidying YouTube videos.

Animation - Mitchell Eaton at Jacky Winter
Creative Director - Jack Nunn
Art Director - Madeleine Purdy
Copywriter - Camille Bui Viet